Sales promotions are different from advertising, in that they do not involve the use of mass media. Many sales promotions are designed to encourage the…

Two factors distinguish publicity from advertising – cost and control. When a newspaper, magazine, TV or radio features a retailer’s store, personnel, product or events…

Retailers cannot directly control what customers say to friends about their stores, services and products. However, they should be aware of this channel of information…

Proper product packaging protects the product as well as provides a message that facilitates its sale. Unfortunately, in most cases, retailers purchase products already packaged…

Of late it has made a lot of inroads in outlets. With Bennetons with their color scheme in various shelves, Raymond’s with their window display…

A business-to-business deal, which requires a sales representative to make the sales call, here, the additional information provided by him with the help of certain…

Direct marketers fear the junk mail that is nothing but ineffective direct mail. The following factors lead to junking. Wrongly targeted direct mail Unattractively produced…

General Advertising DM Reaches a mass of buyers in broad groups, shares common demographic and psycho graphic profile. Sells to individual customers definable by name,…

If the advertising is designed and its specific purpose is to generate an immediate enquiry or an order, it is called Direct Response ads. BE…

Imagine several thousands mailings received by Indian doctors. The clutter is too much.