Marketing combines many activity like market research present development distribution pricing , Advertising personal selling etc. to survey and satisfied consumers needs where meeting the organization goal. The goal of marketing is to build and managed profitable customer’s relationship marketing seek to attract new customer’s by promising superior value and to keep and grew current customers be delivery satisfied marketing is a social and managerial process. Where by individuals and groups obtained what they need and want through creating and exchanging products and value with others.
The core concept of marketing is needs, wants, and demands marketing offers products, services, expenses value, satisfaction, exchanges, and transition, relationship market wants are the from assumed by human needs. He shaped by cultural and individual personality. When backed by buying power, hats became demands. Comparison address needs by putting froth and value proposition a set of benefits that they promise to consumers to satisfy their needs. The value proposition is fulfilled through a market offer that is the combination of products services information, experience offered to a market to satisfy a need or want.