George T. Vardaman, of the College of Business Administration, University of Denver, USA, suggests following a simple formula in acronym TRIM. In this he suggests definition and planning the to whom, what, when and where of communications:
- Target or Mission or purpose of communication.
- Receiver to whom the message is directed at, based on his needs
- Impact or result that is desired.
- Method of media that must be employed to get the desired results.
The TRIM formula can give you very effective communications and presentation control, so that your time and efforts can be productively channelled and bring you results you want.
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