SWOT Analysis of the Indian Paint Industry



a) Importance of brand image as barriers to new entrants

b) Good technology backup


a)     Scarcity of Raw Materials

b)    Requirement of high working capital

C)    Real Estate in a depression phase


a)     Fiscal incentives provided by the government

b)    Shift from commodity market segment to FMCG

c)    Rise in disposable income of the household


Foreign companies are moving as sole players (E.g., Valentino Paints from Italy) 

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