Strengths

a) Importance of brand image as barriers to new entrants

b) Good technology backup

Weakness

a)     Scarcity of Raw Materials

b)    Requirement of high working capital

C)    Real Estate in a depression phase

Opportunities

a)     Fiscal incentives provided by the government

b)    Shift from commodity market segment to FMCG

c)    Rise in disposable income of the household

Threats

Foreign companies are moving as sole players (E.g., Valentino Paints from Italy)