Fourth Rule of E-business
The goal of new business designs is to create flexible outsourcing alliances between companies that not only off-load costs but also make customers ecstatic. In…
Fourth Rule of E-business
Fifth Rule of E-business
E-commerce is enabling companies to listen to their customers and become either the cheapest, the most familiar or the best. In recent years, value innovation…
Celebrity Advertising: Does it Make Things Easy?
Do celebrity endorsements just improve the ‘shelf life’ of the advertisement, or do they influence the purchase decision directly? Or, in other words, is the…
The Indian Manager in a Global Context
The following article is a summary of a talk given by R. Gopalakrishnan, Executive Director, Tata Sons Ltd at the “India Leadership Lecture Series” instituted…
Rise in Attrition:Is Work Culture Responsible?
Where causes of increased attrition in organisations are concerned, issues like remuneration or work atmosphere are slowly being replaced by external factors as the cause…
Direct Marketing
In India, direct marketing is fast catching up as an instrument for promoting goods and services. What is direct marketing (DM)? What are its different…
Five basic management skills
Technical skills may be most important in directing and controlling. Human relations skills are especially important in organizing and directing. Planning utilizes conceptual skills. Decision…
Branding In India: Pre And Post Liberalisation
Branding truly arrived in India in the 1990s, when we as a nation took our first steps towards liberalisation under the aegis of Dr. Manmohan…
Ambush Marketing
If you associate the word ambush (n. the act of concealing yourself and lying in wait to attack by surprise) with only warfare, then you…
Challenges in Implementing CRM
Source: Customer Relationship Management Organization resistance to CRM is unfortunate, but almost inevitable. The organizational issues that companies must tackle to implement CRM include the…