There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that…

Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised…

Chandler made a comprehensive analysis of interrelationships among environment, strategy, and organizational structure. He analyzed the history of organizational change in 70 manufacturingfirms in the…

Andrews belongs to the group of professors at Harvard Business School who were responsible for developing the subject of business policy and its dissemination through…

Professor Ansoff is a well-known authority in the field of strategic management and has been a prolific writer for the last three decades. In one…

Another well-known author in the area of strategic management was Glueck, who was a Distinguished Professor of Management at the University of Georgia till his…

Mintzberg of McGill University is a noted management thinker and prolific writer on strategy. He advocates the idea that strategies are not always the outcome…

Michael Porter of the Harvard Business School has made invaluable contributions to the development of the concept of strategy. His ideas on competitive advantage, the…

Strategic position is based on customers’ needs, customers’ accessibility, or the variety of a company’s products and services. A company’s unique position relates to choosing…

You should note that strategy is: A plan or course of action or a set of decision rules forming a pattern or creating a common…