Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest
business need not run.
If we know where we are and something about how we got there, we might see where we are treading and if the outcomes which lie naturally in our course are unacceptable, to make timely change.
Without a strategy, a company is like a ship without a rudder, going around in circles. It’s like a tramp; it has no place to go.
-Hoel Ross and Michael Kami
If a man takes no thought about what is distant, he will find sorrow near at hand. He who will not worry about what is far off will soon find something worse that worry.
It is human nature to make decisions based on emotion, rather than fact. But nothing could be more illogical.
No business can do everything. Even if it has the money, it will never have enough good people. It has to set priorities. The worse thing to do is a little bit of everything. This makes sure that nothing is being accomplished. It is better to pick the wrong
priority than none at all.