Financial Advertising
It is an advertising activity which is undertaken by companies, firms, or organization involved in financial markets, such as Unit Trusts, Assurance, Building Societies, or…
Financial Advertising
Global Advertising
“The world is smaller than you think”, so goes the advertisement for the British Airways. We are living in a global village and now we…
Institutional Advertising Vs Product Advertising
Major Types Of Advertising
Product Advertising
Objectives of demand forecasting
Demand estimation is predicting future demand form a product. The information regarding future demand is essential for planning and scheduling production, purchase of raw materials,…
Consumer survey method
Consumer enumeration: – In this method, almost all the potential users of the product are contacted and are asked about the future plan of purchasing…
Opinion poll Method
The opinion poll methods aim at collecting opinion of those who are supposed to possess knowledge of the market e.g. sales representative, professional marketing experts…
Marketing communication
Within the context of marketing, we see that marketing communication plays an important role in the dissemination of information. Marketing communication is a term used…
Integrated Marketing Communication
IMC can be defined as: A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles…