The Four Kinds of Corporate Strategy
There are four grand strategic alternatives. They are stability, expansion, retrenchment and any combination of these three. These strategic alternatives are also called as grand…
The Four Kinds of Corporate Strategy
The Three Schools of Thought on Corporate Strategy Formation
The subject of strategic management is in the midst of an evolutionary process. In this regard, several strands of thinking are emerging. They can be…
The Eight Advantages of Corporate Strategy
In the present day competitive environment, no business organization can dream of survival without formulating appropriate corporate strategy. As the environment is continuously changing, the…
Five Limitations of Corporate Strategy
The corporate strategy has the following specific limitations: The process of strategy formulation is not an easy one. The process of forming corporate strategy is…
Corporate Strategy – A Summary
The word strategy is derived from the Greek word “strategtia”. Strategy is perceived as the unified, comprehensive and integrated plan that relates the strategic advantage…
Issues in Corporate Management: Key Words
Corporate Strategy : A unified, comprehensive and integrated plan that relates the strategic advantage of the firm to the challenges of the environment. Vector :…
Analyzing Consumer Perceptions
Understanding how consumers “see” the firm, brand, or product relative to competitors is important It is helpful to check whether the desired product positioning has…
Perceptual Mapping Techniques
Perceptual mapping techniques are useful when we want to compare consumers’ perceptions of multiple competitors on multiple dimensions. Two methods of perceptual mapping are: 1….
Applying the Perceptual Maps in New Product Development
There are three major ways perceptual maps are used in marketing: 1. to obtain a better understanding of current positioning and market structure – maps…
What do you mean by Trade? What are the different aids to Trade?
Trade is the activities concerned with the buying and selling of goods and services. The objectives of trade is to make the goods available to…