For effective management, the solving of day to day problems is not enough. What is required is the proper assessment of all kinds of activities…

Corporate policy is the guideline which helps the management to carry out its activities in an efficient and effective manner so that the objectives of…

Corporate Policy :  Management’s expressed or implied intent to govern action in the pursuit of the company’s objectives. Internal Determinants :  The internal factors which…

The twenty fifth National Business Conference sponsored by the Harvard Business School Association in 1955 made one of the earliest attempts to discuss the concept…

The word strategy is derived from the Greek word “strategtia” which was used first around 400 B.C. This connotes the art and science of directing…

It is a plan or course of action or a set of decision rules. It is derived from its policies, objectives and goals. It is…

The term “Corporate Strategy” is gaining importance in the era of privatization, globalization and liberalization. A few aspects regarding the nature of strategy are as…

The major components of corporate strategy are purpose and objectives, vector, competitive advantage, synergy, personal values and aspirations and social obligations. Ansoff has used the…

Corporate strategy performs the following Five functions: It provides a dual approach to problem solving. Firstly, it exploits the most effective means to overcome difficulties…

Corporate strategy may exist at three levels in an organization. They may be at corporate level, business level and operating level. In this section, a…