Supply chain management is becoming a vital part of an organization’s strategic plan. Many factors are responsible for supply chain management’s increased importance. These include…

Supply chain management is becoming a vital part of an organization’s strategic plan. Many factors are responsible for supply chain management’s increased importance. These include…

Market leaders succeed because: a)      they redefine value for their customers b)      the build business systems that can deliver more of that value to their…

A.Innovation and Product Development A firm in monopolistic competition will continuously develop new products so that it can continue to earn an economic profit. If…

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating. offering and exchanging products of…

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services…

Market research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. Market researchers…

Scientific Method: Effective marketing research was the principles of scientific method: careful observation, formulation of hypothesis, prediction and testing. Research Creativity: At its best, marketing…

Marketing research is undertaken to understand a marketing problem better. Effective marketing research involves five steps – Defining the problem and research objectives Developing the…

Marketing managers can effectively monitor changes in the marketing environment using marketing intelligence system. “A marketing intelligence system is a set of procedures and sources…