In psychographic segmentation, buyers are divided into different groups on the basis of social class, lifestyle, and /or personality characteristics. People within the same demographic…

In behavioural segmentations buyers are divided into groups on the basis of occasions benefits, loyalty states, attitude towards products etc. A powerful form of segmentation…

To be maximally useful, market segments must exhibit four characteristics: Measurability:- The degree to which the size and purchasing power of the segments can be…

In target marketing, the seller distinguishes the major market segments, targets on or more of these segments and develop products and marketing programs tailored to…

Differentiation can be defined as the process of adding a set of meaningful & valued difference to distinguish the companies offering from competitors offerings. All…

A company can differentiated its market. Offering along five dimensions:- a) Product; b) Services; c) Personnel; d) channel and e) Image. Product Differentiation: Here the…

Every company must develop new products. New product development shapes the company’s future. Improved or replacement products must be created to maintain or build sales….

The Product Life Cycle (PLC) is an important concept in marketing that provides insights into a product competitive dynamics. The product life cycle portrays distinct…

The theory of diffusion and adoption of innovation provides the underlying rational. When a new product is introduced, the company has to stimulate awareness, interest,…

The introduction stage starts when the new product is launched. It takes time to roll out the product in several markets and to fill dealers…