Marketing Strategies during Growth Stage:

Posted By: MbaNotesWorld October 13, 2009

  • The firm improves product quality and adds new product features and improved styling.

  • The firm adds new models and flanker products.

  • It enters new market segments.

  • It enters new distribution channels.

  • It shifts some advertising from building product awareness to bring about product convicted and purchase.

  • It lowers prices at right time to attract the next layer of price sensitive buyers.

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