Product Modification:

Managers also try to stimulate sales by modifying the product’s characteristics. This can take several forms:

a) A strategy of quality movement aims at increasing the functional performance of the product – its durability, reliability, speed, taste etc.

b) a strategy of features improvement aims at adding new features that expand the product’s versatility, safely or convenience.

c) A strategy of style improvement aims at increasing the aesthetic appeal of the product.

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