Internal Communication Vs External Communication

Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Routledge Communication Series)INTERNAL COMMUNICATION
 
Is between the people in the organisation. The following are the types of internal communication that operate within firms.
Horizontal – managers dealing with managers
Upward – workers dealing with supervisors/manager
Functional – dept. managers dealing with other dept. managers
Downward – MD giving orders to other lower level staff members
EXTERNAL COMMUNICATION
Takes place between a business and other parties (people, agencies, other firms).
This also includes, banks, suppliers, customers, insurance companies, interest groups, revenue commissioners, and Government depts. Etc.

 

Examples

Internal Communication
External Communication

Oral

Ø        Face to face
Ø        Internal phone system
Ø        Intercom
Ø        Meeting

Oral

Ø        Face to face
Ø        Radio
Ø        Telephone/answering machine
Ø        Public meeting
Ø        Mobile phone
Ø        Pager

Written

Ø        Report
Ø        Notice board
Ø        Internal magazine
Ø        Suggestion box
Ø        Internal computer network
Ø        Memorandum

Written

Ø        Newspaper
Ø        Post
Ø       External computer network
Ø        Press statement
Ø        Business documents

Visual

Ø        Flip charts
Ø        Overhead projector
Ø        Slides
Ø        Video
Ø        Line graph
Ø        Pie/Bar chart
Ø        Pictogram
Ø        Break even chart

Visual

Ø        Internet/email/www
Ø        Video-conferencing
Ø        Teleworking
Ø        Fax
Ø        Electronic Data Interchange (EDI)