Implication of e-commerce on the form and function of modern organizations

E-commerce is slowly affecting the distribution channels through which consumers and businesses have traditionally bought and sold goods and services. The online channel provides sellers with the ability to reach a global audience and operate with minimal infrastructure, reduced overhead, and greater economies of scale, while providing consumers with a broad selection and unparalleled convenience. As a result, a growing number of consumers conduct business on the Web, such as buying products, trading securities, paying bills and purchasing airline tickets.

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