Developing a Small E-Strategy

  • Develop a strategy for e-commerce
  • Implement strategy effectively
  • Evaluate and revise

Potential Benefits
Benefits can include :

  • access to new markets
  • improved customer responsiveness
  • increased flexibility
  • improved profits 
  • increased innovation 
  • better managed resources 

Key Areas

  1. Marketing
    • Depending on business can be critical
  2. Customer support
    • Technology approaches can be remote
  3. Market intelligence
    • As market expands need additional details
  4. Operations
    • Simplify processes electronically
  5. Sales transactions
    • Expanding the market
  6. Public relations
    • Reach your audience at reasonable cost

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