Types of consumer behaviour models
Perhaps the most useful set of categories is that of low, medium or high level models. In this case the level refers to the level…
Read MoreConsumer Behavior
The Four Models of Consumer Behavior
The Howard Sheth Model of Buying Behaviour
Engel-Kollat-Blackwell Model
4 Components of Engel-Kollat-Blackwell model
5 Steps of Engel-Kollat-Blackwell model
Customer scenario mapping approach
The Net and CRM
Customer Relationship Management and consumer products
Customer Relationship Management and its linkages
Any CRM programme should be associated with the aspects of loyalty and customer satisfaction. These two aspects point out that different customer segments/groups would be…