Engel-Kollat-Blackwell Model

Consumer BehaviorVariables grouped into categoriesir?t=vishaalslair 20&l=bil&camp=213689&creative=392969&o=1&a=0324271972
a) Stimulus inputs 
b) information processing 
c) decision process and 
d) variables influencing the decision process
Strength of model

  • Deals with low-involvement situations. It is suggested that in low involvement situation the degree to which the various stages in the model are undertaken decreases
Problems with model
  • No way of testing e.g. If had idea of personality characteristics how could they be applied or measured in relation to predicting buyer behaviour
  • Lack of specificity i.e. variables are named in superficially plausible way but not specified in any operational detail

Be the first to comment on "Engel-Kollat-Blackwell Model"

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.