Communication is the exchange of information in a firm. It involves sending messages through a channel to a target group then receiving some feedback from the recipient that the message has been understood & acted on.
Choosing the method of communication:
The following factors should be considered when choosing a method of communication
§ Cost, how expensive is the method, telephone call, letter, fax etc.
§ Speed, how fast can the information be transformed
§ Secrecy, if the information is confidential the method of communication is of utmost importance, e.g. face to face meeting
§ Record kept, it is very important to keep a record of all messages
§ Distance, if the communication has to travel a long distance, speed, cost and confidentiality will be the important factors.
§ Urgency, if the message is urgent, the choice of method becomes limited to options such as phone calls, faxes or e-mails.
§ Recipient has he/she a computer/fax. Is a response required, is it important to see the other person’s response, and is the language important.
Effective Communication is clear, understandable and the recipient must be able to respond.