1 .Internal communication

• Horizontal / crosswise communication
• Downward communication
• Upward communication

2. External communication.

1. Internal communication :

When communication flows from one person or part to the other within an organization is called internal communication. It has following channels or kinds :

a. Horizontal / crosswise communication :

Its between personnel in one department and personnel of equal , lower or superior status in other department . It facilitates subordinates to keep their superiors informed of their interdepartmental activities.

b. Download communication :

It flows from superior to subordinates ,it is refer to as download communication. Subordinate gets the information , guidelines , orders , advice and the Manager gives them to subordinate. Employees can have understanding of organization goals , policies and products . Boss – subordinate relation is improved .

c. Upward communication:

It flows from subordinates to superiors . It includes daily reports , sales reports , explanations , reviews , summaries , statements and comments.

2. External communication:

• It is inter company communication
• Well – worded letters , reports , and proposals improve business relations
• Oral communication is also used
• Disgruntled customers are satisfied
• New customers are discovered
• New dimensions and depths of the market are exploited
• It improves goodwill , public image , safety , productivity , profits and public credibility.