Advertising Management





Methods of Direct Selling

Person-to-person selling: Company and manufacturers’ representatives (independent contractors) sell services and products directly to people at home, office or workplace, on a one-to-one basis. Party-Plan…



Direct Selling

Direct selling is an ancient art. It basically goes on to understand the customer and create such a relationship with him that it transforms into…


Personal Selling

A customer centric activity All about Relationships Connecting with the right target market Management of territory & customer First hand account of the customer


7 Step Selling Process

Prospecting and Qualifying: Ah, I think he needs my product Pre-approach: “Know thy customer” Approach: The start of a beautiful relationship Presentation: Story on ‘why…


Relationship Marketing

The process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders. Important accounts needs focused and on going attention