Exploratory studies are designed toward loose structures with an objective of learning more about a subject so that hypotheses may be obtained for further investigation…

Pilot tests are used primarily to detect weaknesses in design and instrumentation and to provide proxy data for selection of a probability sample. Forgoing such…

An unanswerable question is one for which observation or other data collection procedures cannot provide an answer. An answerable question may be: How do we…

There are six different styles of thinking: Postulational – rational and idealistic,  Self-evident truth – fairly rational and idealistic,  Method of authority – fairly rational…

Deduction and induction – a deduction is a conclusive inference while an induction is a conclusion from one or more pieces of evidence. Operational definition…

Concept and construct – A concept is a generally accepted collection of meanings or characteristics that are concrete whereas a construct is image or idea…

Direct observation of phenomena Clearly defined variables, methods and procedures Empirically testable hypotheses The ability to rule rival hypotheses Statistical justification Self-correcting process

1) What is research? Why should there be any question about the definition of research? Research is the systematic, controlled, empirical, and critical investigation of…

The second step of the marketing research process calls for determining the information needed, developing a plan for gathering it efficiently, and presenting the plan…

The marketing research process has four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting…