1. Technological
2. Financial
3. Organizational
4. Operational

Technological Barriers

• Some small e-businesses will lack internal IT expertise
• Need to ensure adequate support available either internally or externally
• Valuable for internal expertise to be gained through training where possible

Financial Barriers

• Large web strategies and other IT initiatives can be very costly
• Need to determine true “needs” not just the “wants”
• Develop systems that can be scaled up and expanded easily

Organizational Barriers

• Small businesses will also face change management issues
• Owner/manager needs to be promoter of e-business
• Provide adequate training and support

Operational Barriers

• Volume of data can be small and yield limited results from analysis – need to determine case by case
• Ability to integrate can be limited if back office not integrated
• Support for growth must be available