Brand Equity
Brands vary in the amount of power and value they have in the marketplace. A powerful brand has high brand equity. Brands have higher brand…
Articles by MbaNotesWorld
Core Concept of Marketing
The selling concept and the marketing concept are sometimes confused. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the…
Brand Extension
A brand extension involves the use of a successful brand name to launch new or modified products in a new category. Fruit of the Loom…
Factors influencing consumer behaviour
Consumer purchases are influenced strongly by these four factors. 01. Cultural Factor 02. Social Factor 03. Personal Factor 04. Psychological Factor 01. Cultural Factors that…
Audits
An audit involves a formal examination and verification of product movement by examining physical records or performing an inventory analysis. The uses of audit data…
Marketing Research Suppliers
Marketing research suppliers can be classified into internal suppliers and external suppliers. An internal supplier is a marketing research department located within the firm where…
Ethical Issues In Marketing Research
Some of the ethical issues in marketing research that pertain to the client include protecting the public from misrepresentation. Full and accurate information should be…
External Marketing Research Supplier
The guidelines for selecting an external marketing research supplier are: (a) The firm selected should be capable of working on the project. This means that…
The Buyer Decision Process
The Buyer Decision Process Consists Of Five Stages. Need Recognition Information Search Evaluation Of Alternatives Purchase Decision Post Purchase Behaviour 01. Need Recognition :- The…
The Buyer Decision Process for new products? Or New Product adoption process?
New Product :- A good, services or idea that is perceived by some potential customers as new. Adoption Process :- The mental process through which…