Celebrity Advertising: Does it Make Things Easy?
Do celebrity endorsements just improve the ‘shelf life’ of the advertisement, or do they influence the purchase decision directly? Or, in other words, is the…
Articles by MbaNotesWorld
The Indian Manager in a Global Context
The following article is a summary of a talk given by R. Gopalakrishnan, Executive Director, Tata Sons Ltd at the “India Leadership Lecture Series” instituted…
Rise in Attrition:Is Work Culture Responsible?
Where causes of increased attrition in organisations are concerned, issues like remuneration or work atmosphere are slowly being replaced by external factors as the cause…
Direct Marketing
In India, direct marketing is fast catching up as an instrument for promoting goods and services. What is direct marketing (DM)? What are its different…
Five basic management skills
Technical skills may be most important in directing and controlling. Human relations skills are especially important in organizing and directing. Planning utilizes conceptual skills. Decision…
Branding In India: Pre And Post Liberalisation
Branding truly arrived in India in the 1990s, when we as a nation took our first steps towards liberalisation under the aegis of Dr. Manmohan…
Ambush Marketing
If you associate the word ambush (n. the act of concealing yourself and lying in wait to attack by surprise) with only warfare, then you…
Challenges in Implementing CRM
Source: Customer Relationship Management Organization resistance to CRM is unfortunate, but almost inevitable. The organizational issues that companies must tackle to implement CRM include the…
New CRM Architecture Organizational
What’s new is the customer-centered nature of applications, which means organizing CRM processes around the customer, rather than marketing, sales, or any other internal functions….
Independent Vs Franchisee
Independent businesses are hard to start up. They require the new businessperson to find financing sources, identify and determine a proper location, “set up shop,”…