Independent businesses are hard to start up. They require the new businessperson to find financing sources, identify and determine a proper location, “set up shop,” design and place advertising (mostly only on a localized basis) — all on his or her own. The expenses involved in this type of activity are tremendous, and the risk of failure is great.
To open a franchise business has the following benefits:
combining the benefits of owning a small business with the management skills available from a big business; not having to start the business from scratch (i.e., all the equipment is known and will be furnished by the franchiser to the franchisee); a decreased chance of failure because the franchise is likely to be a carbon copy of another business, thus allowing the franchisee to take advantage of a proven track record.