4 P’s of Marketing
We talk about the 4 P’s of Marketing – Product, Price, Promotion and Place. In a way we can say that the entire process of…
Articles by MbaNotesWorld
Communication Model – Advertising
As we have understood that the sender identifies the receiver(s) and develops a message, the basic of the sender is that the customer or the…
Dark Side Of Advertising
Advertising has a dark side to it too. The use of women to sell virtually everything and to have sexual overtures in an advertisement has…
The 6 M’s of Advertising
Within the framework of advertisements the following should be kept in mind:• Understanding the Objective(s) of the advertisement (MISSION)• Defining the Target Audience (MARKET)• Understanding…
Integrate Enterprise Applications: Connect the Corporation
Integration is the key to unlocking information and making it available to any user, anywhere, anytime. Why is integration hard? Most Companies separate their business…
Meld Voice, Data and Video
A major trend in the infrastructure for e-business is the convergence of various data and voice transport networks. Throughout the world, telephone networks, cable TV…
Wireless Application Enter the Mainstream
With the widespread rollout of a wireless infrastructure, a new wave of both consumer and business applications will begin using airwaves for much more than…
Multichannel Integration
Today, there is an explosion of access alternatives and capabilities – the Web, direct dialup, interactive voice response (IVR) and kiosks. With all these service…
What is common to all these trends?
Effectiveness Effectiveness trends are those that directly affect the relationship between the enterprise’s customers and its environment. Efficiency Efficiency trends affect the internal structure and…
Middleware: Supporting the Integration Mandate
To meet business and technology needs, a new class of technology, called middleware is emerging. Integration based on middleware makes financial sense. Customers are reluctant…