I bet you must be telling your friends that you wear a Gucci or a Parx or that you prefer to go to McDonalds than…

Brand identity includes brand names, logos, positioning, brand associations, and brand personality. A good brand name gives a good first impression and evokes positive associations…

No, our process can be applied to any business, organization or product. The techniques of branding have been kept secret for many years because they…

The following are few of the decisions that marketers and advertisers must take in order that they can give a new image to a product…

‘The positioning of the brand. The only choice to make…without reservation.’The value of qualities and attributes implied by the brand name and reflected in choices…

Brand architecture involves the management of brand portfolio. Brand portfolio includes all the types of brand viz. Brands and sub brands as well as co-brands…

First, branding is a key defense against: Commoditization – a situation in which a company’s products and services become perceived by buyers as being interchangeable…

Branding – or “brand-building” – has become the El Dorado of corporate marketing departments, advertising agencies, design firms, and consultants. However, branding goes beyond an…