Articles by MbaNotesWorld

Direct Selling

Direct selling is an ancient art. It basically goes on to understand the customer and create such a relationship with him that it transforms into…


Personal Selling

A customer centric activity All about Relationships Connecting with the right target market Management of territory & customer First hand account of the customer


7 Step Selling Process

Prospecting and Qualifying: Ah, I think he needs my product Pre-approach: “Know thy customer” Approach: The start of a beautiful relationship Presentation: Story on ‘why…


Relationship Marketing

The process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders. Important accounts needs focused and on going attention





Experimental research

Experimental research is best suited for gathering causal information. Experiments involve selecting matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking…



Survey research

Survey research is the approach best suited for gathering descriptive information. surveys are suited for descriptive research. A company that wants to know about people’s…