How does a business develop new products?
A business will need to carry out market research before it develops, launches and markets a new product. Here is a review of questions which…
Articles by MbaNotesWorld
Why does a business develop new products?
The simple answer is that because the market is continually changing the business must develop new products to keep ahead of its competitors.
The Boston Box
The Boston Box, created by the Boston consulting group, classifies products according to their market share and potential for market growth. It is often used…
Marketing distribution
Quite often the producer will sell the product to a wholesaler, who will then sell it to a retailer, who will in turn sell it…
Some basic concepts in marketing
A human need is a state of deprivation of some basic satisfaction. People require food, clothing, shelter, safety, belonging, and esteem. These needs are not…
The Concept of Public relations
Public relations(the old name is publicity) is a means of publicizing and promoting an organization’s image with a view to influencing customers to buy products,…
Public relations objectives
Promote confidence in, and create a favorable image of, a product or organization in the eyes of the general public, bankers, customers and suppliers. Increase…
The Public Relations Campaign
SWOT Analysis In designing a public relations campaign it is useful to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to put the organization and…
The Product Life Cycle
Product development begins when the company finds and develops a new-product idea. During product development, sales are zero and the company’s investment costs mount. Pre-introduction…
How to extend the Product Life Cycle
An organization with a range of products is likely to have them at different stages of the life cycle. It needs to recognize this because…