7 Post-testing methods after Advertising
This actually gives us an idea about the actual performance of the ad in terms of exposure, perception, communication and sales effect. We can assess…
Articles by MbaNotesWorld
Defining Advertising Goals for Measured Advertising Results
Well you might ask me what are few of the goals out of the set of 52 goals? Well, to briefly put some goals: Persuade…
The Dynamic Relationship in Business
This means that the relationship in business is always changing. A person may be an employee in the morning, a consumer at lunchtime and an…
What is an Interest Group?
An interest group is an organisation representing a particular body of people who have a common interest Interest groups promote and protect members interests Trade…
Who is a Service Provider?
This is where firms supply services to businesses. These services include , Market research agencies, financial institutions, Accountants, Solicitors, Insurance companies, Employer and employee associations…
Who is a Producer?
Producers are successful entrepreneurs who supply the market with finished and partly finished goods A producer can also be described as a supplier because he/she…
Who is a Consumer?
This is a person who purchases goods and services at a given agreed price as set out in the market A consumer aims to satisfy…
Who is an Employee?
An employee is a person who works for an employer in return for a wage An employee carries out the essential tasks to make the…
Who is an Employer?
Eventually, entrepreneurs will need to hire staff to help run the business, therefore they becomeemployers. An entrepreneur may not have the skills needed to run…
Who is an Investor?
An investor is a person who gives the finance (capital) required for a business in exchange for a returnin that business. This is called equity…