Format and use of the Quality Cost Report
It is very helpful to sort the various quality costs into the four categories of prevention, appraisal, internal failure, and external failure costs. By comparing…
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The future of the Quality Cost Report
A company’s first quality cost report probably has the greatest effect. Managers are often surprised by the magnitude of the costs associated with defects. This…
Operating Assets and ROI
Both net operating assets and gross operating assets can be used. If net operating assets are used, plant and equipment will be included after subtracting…
Methods of Increasing ROI
Anything that causes one of the variables in the numerator to increase (relative to the denominator) or one of the variables in the denominator to…
Residual Income Approach
This method seeks to overcome some of the deficiencies of the ROI method. It allows investment proposals to be accepted as long as they increase…
Typical Case Format for Cost and Management Accounting Case Studies
The typical format for a Case Study in CMA1 and CMA2 consists of a memo 3 to 6 pages including schedules that is generally prepared…
The Five Tasks in Advertising Effectiveness
Although the agency writes the advertising campaigns, these are also the concern of the advertiser. The advertiser’s contribution concentrates on the important managerial tasks of…
Ad Copy Testing
An ad copy is one of the key areas where testing is essential. Since it contains elements like the Headline, Illustrations, Body copy, Logo and…
5 Different Methods for Advertisement pre-testing
1. Checklist method: Within this we have certain issues like readability or audibility. It is a simple and a speedy process. You could ask questions…
Pre-testing for the broadcasting ads
Where the pre-testing for the broadcasting ads are concerned, we have the following types:1. In-home projection tests: A movie projector screens the ads in the…