Quote-Unquote what few stalwarts have to say about Targeting
“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one…
Advertising Management
Budgeting Decisions in Advertising
Budgeting decisions involve determining how much money will be spent on advertising and promotion each year and how the monies will be allocated. Two major…
Communication models in Advertising
The word communication comes from the Latin word communis, meaning common. When we communicate we try to establish a ‘commonness’ with someone, that is we…
TRIM formula
George T. Vardaman, of the College of Business Administration, University of Denver, USA, suggests following a simple formula in acronym TRIM. In this he suggests…
Six effective Techniques used by professional communicators
Some of the techniques used by professional communicators are: 1. Shock – startle, shake or surprise the audience.2. Suspense – keeping them guessing.3. Humor –…
5 Receiver Types in communication
While communication can be better if you know your objective, greater effectiveness lies in hitting the right target audience in conjunction with their predominant communication…
Organizing and Developing communication
Putting ideas together is about organizing and developing your communication. The way you put together your ideas determines how you will give out the information…
Communication in Advertising
Communication can take place in literally hundreds of different contexts. Therefore it is important to view communication from a contextual point of view. Context keeps…
Communication in Advertising
Communication can take place in literally hundreds of different contexts. Therefore it is important to view communication from a contextual point of view. Context keeps…
Advertising as a communication tool
Advertising as a communication tool is an integral part of marketing. We have already discussed about what communication entails. Now I would like to take…