Business Mission Statement–supports the corporate mission and includes the broad goals and policies of the business unit. External Environment–opportunities: area for the company to develop…

An Advertising Plan Matches the Right Audience to the Right Message and Presents It in the Right Medium to Reach That Audience & Has Three…

1.      The entire procedure is called a SWOTs Analysis. 2.      Next step is to develop specific objectives and goals for the planning period. 3.      Follow this with outlines…

Image via Wikipedia A market profile typically uses primary and secondary sources to answer key questions about a potential market. A profile is a picture…

Let us say that I want to market a brand of jeans. The price of the jeans is Rs. 1000/ and I would like college-going…

Image via Wikipedia Halley suggests a benefit sought as a useful base for identifying a target audience. It cuts across all other bases. The example…

Image by socialinfographics via Flickr The communication objectives emerge from the analysis of the target market. In fact I would say that they sometimes could…

Undifferentiated strategy Differentiated strategy Concentrated strategy It will look very easy to you with the following diagrams. A. Undifferentiated target market. B. Differentiated Target Market…

Measurable: Inclusive of size, purchasing power and profiles of the segment can be measured. Accessible: Effectively reached and served. Substantial: Large or profitable enough to…