It works in two ways in recruitment and selection. An enterprise provides applicants with an objective description of the company and the position , while the applicant provides information about their capabilities. Business and organizations convey information about

• Opportunities for growth

• Potential challenges

• Promotional possibilities

• Level of pay

• Fringe benefits

• Degree of job security

• Limitation or unfavorable aspects of the job

While an applicant must have

• Job knowledge

• Skills

• Abilities

• Aptitudes

• Motivation

• Past performances.