Syllabus

PGDBA SEMESTER – II

PGDBA : FINANCIAL MANAGEMENT

Objectives

The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit.

Course Contents

  • Nature and Scope of Financial Management-Finance Function-Treasurer us. Controller, Functions-Investment Decision-Financing Decision-Dividend Decision-Changing Role of Financial Management

  • Time Value of Money Rationale – Techniques – Practical Application of compounding and present value techniques.

  • Cost of Capital: Cost of Debt. Preference and Equity Capital-Cost of Retained Earnings-Weighted Average Cost of Capital-Marginal Cost of Capital.

  • Investment Decision: Capital Budgeting Process-Basic Principles of Capital Expenditure Proposals-Various Appraisal Methods-Average Rate of Return-Pay- back Period-DCF Methods. NPV; IRR and Profitability Index-Merits and Demerits of Appraisal Methods-Conflicts in Decision- making-Capital Rationing-Investment Appraisal Methods in Practice.

  • Financing Decision: Sources of Finance Debt. Preference and Equity Capitals Operating and Financial Leverage

  • Capital Structure Theories-Net Income and Net Operating Income Approaches- Optimal Capital Structure-Factors Affecting Capital Structure-EBIT/EPS and ROI & ROCE Analysis-Capital Structure Policies in Practice

  • Dividend Decision-Dividend Theories. Modigliani Miller Hypothesis-Dividend Policies-Dividend Policy and Share Valuation-Corporate Dividend Practices in India

  • Working Capital Policy-Overall Cor1siderations-Importance of Working Capital Management-Components of Working Capital-Factors Influencing the Working Capital Requirements – Profitability/Liquidity Trade off, Estimating Working Capital Requirement – Operating Cycle Method – Percent of Sales Method – Finance Managers Role in Working Capital Management

  • Inventory Management – Need for Inventory and importance of inventory management – technique of management of inventory – Order quantity – EOQ Model – Order Point – Safety Stock – Selective Inventory Controls – ABC Analysis

  • Cash Management: Importance – Factors affecting cash balance – Optimum cash balances – Cash budgeting – Management of Collections and Disbursements – Cash management models

  • Receivables Management: Credit Policy Variables – Credit Standards – Credit Period – Discounts – Credit Evaluation – Credit decision – Control on Receivables

Suggested Readings

  1. Gitman, Managerial Finance, Pearson Education, New Delhi, 2004.

  2. Maheshwari S.N. Financial Management, Sultan Chand & Sons, New Delhi, 2003.

  3. Khan & Jain, Financial Management, Tata McGraw Hill Publishing Co., New Delhi, 2002.

  4. Prasanna Chandra, Financial Management, Tata Mc Graw Hill Publishing Co., New Delhi, 2002.

  5. Pandey I.M., Financial Management, Vikash Publishing House, New Delhi, 2002.

  6. Ravi Kishor, Financial Management, Taxmann’s Allied Services Pvt. Ltd., New Delhi, 2002.

  7. Sharma & Gupta, Financial Management, Kalyani Publishers, Ludhiana, 2002.

  8. Kapil & Kapil, Financial Management, Pragati Prakashan, Merrut, 2003.

  9. Van Horne, Financial Management & Policy, Prentice Hall of India, New Delhi, 2003.

  10. Srivastava R.M., Financial Management & Policy, Himalaya Publishing House, Mumbai, 2003.

  11. Bhalla, V K. Financial Management and Policy, Anmol Publication, New Delhi, 2002.

  12. Brealey, Richard A. and Myers Stewart C. Principles of Corporate Finance., Tata McGraw Hill, New Delhi, 2002

PGDBA : HUMAN RESOURCE MANAGEMENT

Objectives

In a complex world of industry and business, organisational efficiency is largely dependent on the contribution made by the members of the organisation. The Objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.

Course Contents

  • Concepts and Perspectives on Human Resource Management; Human Resource Management in a Changing Environment;

  • Corporate Objectives and Human Resource Planning;

    • Meaning and need for HRP – Process, importance and hindrances

  • Career and Succession Planning;

  • Job Analysis and job Description

  • Methods of Manpower Search; Attracting and Selecting Human Resources;

  • Induction and Socialisation;

  • Manpower Training and Development;

  • Performance Appraisal and Potential Evaluation;

  • Job Evaluation & Wage Determination;

  • Employee Welfare;

  • Industrial Relations & Trade Unions;

  • Dispute Resolution & Grievance Management;

  • Employee Empowerment.

Suggested Readings

  1. Aswathappa,K. Human Resource and Personnel Management Tata Mc Graw Hill, New Delhi,1997

  2. De Cenzo, D A & Robbins S P. Human Resource Management. 5th ed., New York, John Wiley, 1994.

  3. Guy, V & Mattock J. The New International Manager. London, Kogan Page, 1993.

  4. Holloway, J. ed. Performance Measurement and Evaluation. New Delhi, Sage, 1995.

  5. Chauhan, Gohil & Tiwari, Human Resource Management, Shanti Prakashan, Ahmedabad, 2005.

PGDBA OPERATIONS MANAGEMENT

Objectives

The Course is designed to acquaint the students with decision making in: Planning, schedule and control of Production and Operation functions in both manufacturing and service organization.

Course Contents:

  • Operations Management An Introduction

    • Concept – Types of OM Decisions – Operations Management as a Functions – Manufacturing and Services; Differences & Similarities – Trends in Operations Management – Productivity

  • Operations Strategy

    • Corporate Strategy – Market Analysis – Competitive Priorities – Service Strategies – Manufacturing Strategy – Mass Customization – Operations Strategy as a Pattern of Decisions

  • Process Management

    • What is Process – Process Planning – Process Selection – Process Management – Major Process Decisions – Types – Make or Buy Decisions & Analysis – Outsourcing – Procedure for Process Planning and Design Process Design: Scope- Factors Affecting Process Design Decisions – Interrelationship Among Product Design, Process Design and Inventory Policy – Process Analysis and Process Flow Design – Process Reengineering – Process Improvement

  • Capacity and Aggregate Planning

    • Meaning – Types of Capacity – Measurement of Capacity – Capacity Decision – Capacity Planning – Capacity Changes – Types of Capacity Planning – Aggregate Production Planning – Adjusting Capacity to Meet Demand – Demand Management – Hierarchical and Collaborative Planning – Aggregate Planning for Services

  • Plant Location

    • Meaning – Need – Nature of Location Decisions – Procedure – Factors Affecting Location Decisions – Methods of Evaluating Location Alternatives

  • Plant Layout

    • Layout Planning – Need – Objectives – Significance – Factors Influencing Layout Choices – Principles – Types – Layout Planning and Design – Layout Tools and Techniques

  • Supply Chain Management

    • Overview – Managing The Customer Interface – Measures of Supply Chain Performance – Supply Chain Links to Operations Strategy – Supply Chain Dynamics

  • Inventory Management

    • Concepts – Importance – Classification – Functions – Inventory Cost – Inventory Models – EOQ – Inventory Control Systems – “Q” System – “P” System – Selective Inventory Control Management (ABC, FSN, SDE, HML Analysis) – EOQ – MRP – JIT

  • Scheduling

    • Concept – Objectives – Sequencing – Monitoring – Advanced Planning and Scheduling Systems – Theory of Constraints – Employee Scheduling.

  • Total Quality Management

    • Quality Philosophy – TQM – Strategic Implication of TQM – The Cost of Poor Quality – Employee Involvement – Continuous Improvement – Improving Quality Through TQM – ISO 9000

Suggested Readings

  1. Adam, E E & Ebert, R. J. Production and Operations Management. New Delhi, Prentice Hall of India, 1995.

  2. Krajawski & Ritzman, Operations Management, Pearson Education, New Delhi, 2003

  3. Russel & Taylor, Operations Management, Pearson Education, New Delhi, 2003

  4. Chase, Operations Management, Tata McGraw Hill, New Delhi, 2002.

  5. Hanna, Operations Management, Prentice Hall of India, New Delhi, 2003.

  6. Pannerlsalvam. Production and Operations Management, Prentice Hall of India, New Delhi, 2003.

  7. Chary, S N. Production and Operations Management. New Delhi, Tata McGraw Hill, 2002.

  8. Gupta C.B., Operations Management & Control, Sultan Chand & Sons, New Delhi, 2002.

  9. Chunawala & Patel, Production and Operation Management, Himalaya Publishing House, Mumbai, 2002

  10. Bhatt K.S., Production and Operation Management, Himalaya Publishing House, Mumbai, 2003

  11. Jain K.C. and Aggrawal L.N., Production Management, Khanna Publishers, New Delhi, 2000.

  12. Sharma S.C., Production Management, Khanna Publishers, New Delhi, 2000.

PGDBA : BUSINESS RESEARCH METHODS

Objectives:

To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision-making.

Course Contents:

  • Research – an introductory approach:

    • Meaning and definition of research, Characteristics of research, motivating for research, approaches of research.

  • Research Methods and Techniques:

    • Case survey, survey, experimental, field investigation, evaluation, laboratory, business game, focus group discussion.

  • Formulation of research problem and proposal.

  • Reviewing the literature.

  • Research design:

    • Definition, characteristics, components, types of research design: descriptive, diagnostic, exploratory and experimental.

  • Collection of data:

    • Primary and secondary data, methods of primary data collection, questionnaires, observations, interview, types of secondary data, advantages and disadvantages of secondary data.

  • Sampling:

    • Introduction, meaning and definition, characteristics, types of sampling: random, stratified random, systematic, cluster, multistage sampling, probability and non-probability sampling. Scaling technique.

  • Process of data:

    • Editing, Coding, classifications and tabulation.

  • Analysis and interpretation of data and testing of hypothesis:

    • Hypothesis formulation, level of signification, degree of freedom, t-test, F-test, Chi-square test, ANOVA, Z-test

  • Use of computer in Research with SPSS.

  • Writing and presenting project report, structuring.

Selecting Reading:

    1. Research Methods for Business Students – by Mark Saunders, Philip sLewis and Adrian Thornhill, By PEARSON edition.

    2. Research Methodology and Statistical Techniques- by Santosh Gupta, Deep and Deep publication.

    3. Fowqler FolyedJ.Jr., Syrvey Methods, 2nd edition Sage publication.

    4. Golden Biddle Koren and Karen D.Locke : Composing Qualititive Research Sage Pub. 1997

    5. Research Methodology methods & techniques, by C.R.Kotheri, Wishwa prakashan

    6. Salkind,NeilJ, Exploring Research, Prentic Hall, NJ,1997

PGDBA BUSINESS STRATEGY

Objectives

The objectives of this course are to develop a holistic perspective of enterprise, critical from point of view of the top executives.

Course Contents

      • Strategic Management – Introduction

        • Nature and Value of Strategic Management

        • Strategic Management Process

        • Defining the Company’s Mission and Social Responsibility

        • What is Company Mission

        • Formulation of Mission

        • Board of Directors

        • Agency Theory

        • The Stakeholders Approach to Social Responsibility

        • A Continuum of Social Responsibility

        • Management Ethics

        • The External Environment

        • Remote Environment

        • Internal Environment

        • Industry Environment

        • How Competitive Forces Shape Strategy

        • Industry Analysis and Competitive Analysis

        • Operating Environment

        • Emphasis on Environmental Factors

        • The Global environment: Strategic Considerations for Multinational Firms

        • Development of a Global Corporations

        • Globalization

        • Global Strategic Planning

        • Competitive Strategies for Firms in Foreign Markets

        • Internal Analysis

        • Resource-Based View of the Firm

        • Value Chain Analysis

        • SWOT Analysis

        • Internal Analysis: Making Meaningful Comparisions

        • Formulating Long-Term Objectives and grand Strategies

        • Long-term Objectives

        • Generic Strategies

        • The Value Disciplines

        • Grand Strategies

        • Strategic Analysis and Choice in Single-or- Dominant-Product Business: Building Sustainable Competitive Advantages

        • Evaluating and Choosing Business Strategies: Seeking Sustained Competitive Advantage

        • Selected Industry Environment and Business Strategy Choices

        • Dominant Product/ Service Business: Evaluating and Choosing to Diversify to Build Value

        • Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment

        • Short Term Objectives

        • Functional Tactics that Implements Business Strategies

        • Empowering Operating Personnel

        • Executive Bonus Compensation Plans

References:

  • John A. Pearce II and Richard B. Robinson, Strategic Management, Tata McGraw Hill, New Delhi, Ninth Edition

PGDBA : COMPREHENSIVE PROJECT STUDY

  • Project study will be related to the major functional area of management. The student has to select any organization and he/she has to prepare a project report on the same. The project report will be prepared under the supervision of the faculty member assigned by the Director/Head for this purpose.

  • Project report shall be submitted in triplicate duly typed and bound in the standard approved size for dissertations by the University. This should be submitted for evaluation to the Department through Head/Director before the commencement of the theory examinations.

  • Evaluation of the project report and viva voce test will be done by expert appointed by the University.

Format of Project Report

(1) Student Declaration

(2) Acknowledgment

(3) Project Guide Certificate

(4) Project Report Details

  • Executive Summary

  • Industry Information in Detail with Data (History, Development, Players, Analysis)

  • Company Information (History, Current Position, Products, Market – Coverage)

  • Functional Area Information (Theory and Practical Application in Respective Organizations)

    • Production/Operations

    • Marketing

    • Finance/Accounting

    • Technology

    • Human Resource Management including Organization Structure

    • Research and Development

  • General Summary, and Findings

  • Bibliography

Font Style : Times New Roman

Font Size : 12

Line Spacing : Normal

Paper Size : A4

Bound : Leather / Spiral

Printing Style : Single Side

No. of Copies : 4 Copies

  1. Student (Self)

  2. Project Guide

  3. Department

  4. University

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PGDBA COMPUTER APPLICATION IN BUSINESS

Objectives

The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the participants and build up the experience of computer usage in business organizations.

Course Contents

  • Computers – an Introduction

    • Role of Computers in Business – Features of computer – Generations of Computer and Languages – Components of Computer System and their functions

  • Software

    • Generations of Languages – Types of Software and their Applications – Operating System

    • Application of MS Office in Business

  • Use of Excel in Business Operations and Decisions

    • Simple features of Spreadsheet – Look up functions – Financial Analysis with spreadsheet – Database features in spreadsheet

  • Use of Word in Business

  • Power Pont for Professional Presentation

  • It for Competitive Advantage

    • Evolution of IT Application in Organizations

    • Organization Impact of IT

    • Need for Developing and IT Strategy

    • Some Frameworks for Developing IT Strategies

    • Illustration of Strategic Use of IT in India

    • Role of Top Management

References:

  1. Burch, John and Grudnitski Gary. Information Systems: Theory and Practice. 5th ed., New York, John Wiley, 1989.

  2. David, Van Over. Foundations of Business Systems. Fort Worth, Dryden, 1992.

  3. Eliason, A L. On-line Business Computer Applications. 2nd ed., Chicago, Science Research Associates, 1987.

  4. Estrada, Susan. Connecting to the Internet. Sebastopol, C A, O’Reilly, 1993.

  5. John, Moss Jones. Automating Managers: the Implications of Information Technology for Managers. London, , Pinter, 1990.

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PGDBA ACCOUNTING FOR BUSINESS

Busy Cost-Volume-Profit diagram, showing relat...Image via Wikipedia

Objectives

The basic purpose of this course is to develop an insight of postulates, principles an techniques of accounting and utilisation of financial and accounting information for planning decision-making and control.

Course Contents:

  • Accounting As An Information System

    • Concept – Users – Assumption – GAAP – Accounting Equation

  • Recording Business Transactions

    • Accounts – Classification – The Double Entry System – Recording Transaction – Trial Balance

  • Measuring Business Income

    • Income Measurement – Adjustment Process – Preparation of Financial Statements with Adjustments – Accounting Cycle

  • Accounting Postulates, Concepts, Principles and Standards

    • Postulates – Concepts & Principles – Defining the Term Accounting Standard – Benefits of Accounting Standards – Standard Setting in India – Scope of Accounting Standards – List of Accounting Standards

  • Accounting For Merchandising Transactions

    • Income Measurement – Revenue from Sales – Cost of Goods Sold – Operating Expenses – Classified Financial Statements

  • Financial Statement Analysis

    • Objectives – Standards of Comparison – Sources of Information – Quality of Earnings – Techniques of Financial Statements Analysis

  • Statement Of Cash Flows

    • Concepts – Uses – Limitations

    • Preparation of Cash Flow Statement as Per AS- 3

  • Marginal Costing and Cost Volume Profit Analysis

    • Meaning of Marginal Cost and Marginal Costing – Distinction between Absorption and Marginal Costing – CVP analysis and Break Even Analysis – Margin of Safety – Key Factors – Managerial Application of Marginal Costing – Advantages & Limitations

Suggested Readings

  1. Narayan Swamy, Financial Accounting, Prentice Hall of India, New Delhi, 2002

  2. Bhattacharya Aashish, Financial Accounting, Prentice Hall of India, New Delhi, 2002

  3. Williams, Haka, Bettner & Meigs, Financial & Managerial Accounting, Tata McGraw Hill Publishing Co., New Delhi, 2004.

  4. Ghosh T.P., Financial Accounting for Managers, Taxmann Publication, New Delhi, 2003.

  5. Jawaharlal, Accounting for Managers, Himalaya Publishing House, Mumbai, 2003.

  6. Horngreen, Foster & Datar, Financial Accounting, Prenice Hall of India, New Delhi, 2001.

  7. Bhattacharya S K and Dearden J. Accounting for Management Text and Cases. New Delhi, Vikas, 1996.

  8. Financial and Management Accounting, Sultan Chand & Sons, New Delhi, 2002.

  9. Subhash Sharma & M.Panduranga, Financial Accounting for Management – Text and Cases, Macmillan India Ltd., New Delhi.

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PGDBA : MARKETING MANAGEMENT

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Objectives

The purpose of this course is to develop and understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Course Contents

  • Introduction to Marketing: Meaning, Elements of marketing, Company orientations towards the marketplace, Demand management

  • The Marketing environment, Concept of Marketing information system and Marketing research

  • Understanding consumer behaviour and Industrial buyers

  • Market segmentation, Targeting and positioning

  • Product decisions -product mix, product life cycle, new product development

  • Pricing methods and strategies

  • Promotion decisions – promotion mix – advertising, sales promotion, publicity and personal selling

  • Channel management -selection, co-operation and conflict management

  • Marketing control and audit

  • Rural marketing in India – origin & present scenario

  • Service Marketing – meaning, characteristics, marketing mix

Suggested Readings

    • Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control.

    • Ramaswamy, V S and Namakumari, S. Marketing Management: Planning, Control. New Delhi, Mac Mill 1990

    • Stanton, William, J. Fundamentals of Marketing

    • Saxena Rajan, Marketing Management

    • Gandhi J.C., Marketing Management

    • Pride, William and Ferrel, Marketing Management

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