Career Guidance

A great learning experience

he well-structured courses of Great Lakes Institute of Management afford students the opportunity to interact with the best brains in the world, listen to and learn from them.

Just about two-years-old and the Great Lakes Institute of Management is making corporates and educationists sit up and take note.

Started in Chennai by Prof Bala V Balachandran, the ace accounting professor of Kellogg School of Business, in 2004 this institute hopes to provide world-class management education at an affordable cost. The Institute stands apart for its well qualified faculty, a well structured one-year MBA and compulsory Mandarin.

An MBA degree at Great Lakes offers its students a one-year programme that sets it apart from the over-crowded two-year MBA programme offered by other institutes in the country.

Great Lakes’ one-year non-residential post graduate programme in management has a curriculum on par with the very best B-schools in the world. This automatically reduces the cost of attending the school for an extra one year.

In addition, the faculty is drawn from some of the World’s best B-schools. As for academics there are certain features that are specific only to the Great Lakes programmes. Unlike most other B-schools in the country that offer academic and theoretical specialisations such as Marketing, systems, operation etc, Great Lakes goes a step further and has introduced what is called Industry specialisations. The curriculum has ‘Horizontals’ and ‘Verticals’. Students pick up electives from the Horizontals, which are similar to the specialisations offered in other schools.

The institute insists that all the students learn Mandarin in a year’s time. The management believes that the future manager must be aware and ready with Asia specific knowledge.

The institution has close ties with the Stuart School of Business, Illinois Institute of Technology; Yale School of Management, Yale University and Nanyang Technological University. The Academic standards of the institute are laid down and governed by the Academic Advisory Council.

Apart from the one year PGPM course Great Lakes also offers an Executive MBA for working executives.

Full time MBA

This eight-term programme encompasses a set of core courses in Strategy, Marketing, Finance & Accounting, Entrepreneurial Economics, Organisation Behavior, Operations and Quantitative Decisions. It is designed to meet the emerging trend for acquiring management skills among the students irrespective of the undergraduate specialisation and therefore the programme is structured to cater to a wide variety of undergraduate degrees. Students without appropriate business coursework or substantial relevant business experience will be required to complete additional coursework in quantitative methods, economics and business psychology. The proposed programme focuses on Marketing, Finance and Control, Production, Systems and Information Technology and Entrepreneurial Management including Family Business. These specialisations are offered in the form of streams- each stream consisting of a set of courses, which the students have to choose starting fifth term.

Substantial part of the course will be devoted for case studies, field sessions, seminars, technical writing and projects besides textbook materials. There are 16 core courses all offered during the first four terms. There are 16 elective courses all offered during the fifth to eighth terms. A non-credit language course of recent business needs will be required from all students on a pass/no pass basis. One elective from each elective stream will be offered during each term depending on the availability of faculty.

Each term is five weeks of classes and one week of exam and break. All requirements are provided to the students by the end of term four. Each course will be of 20 to 22-classroom hours and 10 hours non-classroom work. First term will be preceded by three weeks of introductory lectures, soft skills orientation, a language course and a camp.

Elective courses will be updated as the programme progresses depending on the faculty availability, student needs and current trends. The exams are offered right at the end of the term. A student will have to earn about 120 credits with each course assigned three credits based on the course duration, the level of the difficulty, etc. Students will have opportunity to specialise in Finance and Control, Entrepreneurial Economics in their second half of the programme. They will play a central role in the system, with their evaluation and feedback being used to help the faculty redesign and fine-tune their courses.

The Course

The two-year course is divided into six trimesters of four months each. Each trimester starts with a 2-week residency in which at least 5 courses of 15 hours each will be taught.

These will be followed by assignments based on what was taught. The total number of hours a student goes through is 450 hours and are expected to put in seven to eight hours every week during the off campus periods.

The schools currently operate from a three-storied centrally air-conditioned premise with the standard infrastructural facilities. At the fist sight it does not give a look of business school. The entire building is wi-fi enabled with all the students owning a laptop for their course. The government of Tamil Nadu has assured the management for land space for the construction of a world-class business school in Chennai.

The EMBA students have a well-built e-learning module which serves as a off campus tool. The LMS supports the collaborative learning community, offering multiple modes of learning-from self-paced coursework (Web-based seminars and classes, downloadable, CD-ROM and video content) to scheduled classes to group learning (online forums and chats).

For details contact, Bueno Vista Beach Resorts on East Coast road, Kapleshwar Nagar, Neelankarai, Chennai.

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Management Studies and career opportunities in India

Indian School of Business

The beginning of management as a professional course can be traced back from as early as 1949 when Xavier Labour Research Institute (XLRI) was opened in Jamshedpur offering Post Graduate Diplomas in Business Administration, Personnel Management and Industrial Relations. To this were added Symbiosis Institute of Business Management (SIBM), Indian School of Business (ISB) Hyderabad, Faculty of Management Studies (FMS) an affiliate of Delhi
University, Indian Institute of Foreign Trade (IIFT), one of the top institutes of India under the Ministry of Commerce, Indian Institute of Management with six centers including the one
Bangalore, Management Development Institute (MDI).

Institute of Rural Management (IRMA) in Gujarat. IRMA, founded in 1979, is a joint venture of National Dairy Development Board and Government of India, Government of Gujarat and Swiss Development Cooperation. Business administration and management courses demand special facilities at the college aspiring to offer these courses. Entrance tests for MBA are attempted by nearly 2 lakh students, every year though the number of seats available at IIM and its affiliates or franchisees does not cross 2000 mark. The driving factor behind rapidly increasing MBA aspirants is that business houses and industries are insisting on these MBAs from reputed institutions. India has been growing as a popular destiny for aspiring management students.

Indian Institue of Management established by Government of India in 1985 has centers in Ahmedabad, Bangalore, Kolkata, Lucknow, Kozhikode and Indore. The Institute had initial collaboration with Harvard Business School which has left its mark and influence on Institute’s approach to education to eventually propel it into a confluence of the best of Eastern and Western values.

However, there are several other institutes and colleges offering high standard professional courses. Of late, the salaries offered by multi national companies for an MBA from IIMs, especially Ahmedabad or Bangalore varies from Rs 88 lakh to Rs 1.05 crore per annum.

Recently, overseas management schools have started flooding into India. Management courses through distance education, on-line courses have also started sprouting. Caution is necessary to be exercised by the students aspiring to take up these courses with regard to recognition rather than fees structure which will usually be very high. Even though the process of examination, curriculum and various other factors appear to be very conducive, attractive and inspiring, it would be better to consult some experts about the course they are attempting to take up before taking a final decision.

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A History

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The first foreign management experts’ report on the need for MBA in the late 1950s recommended that India had better give top priority to strengthening basic education instead. Prime Minister Nehru and his followers disagreed and invited Harvard and MIT to build the two Indian Institutes of Management (IIM), at Ahmedabad and Calcutta respectively. Since then, the extraordinarily scarcity-value of the qualification more than any other factor, has given the IIMs a rare premium image. They offer youth the rare gift of an assured career, at a pretty respectable wage, very early in life. Little wonder that it is the acme of middle class parental ambition and student dreams.

The IIMs started by envisaging it as a mid-career, post-experience qualification, but chose to gradually ditch this one significant element critical to the success of the MBA as originally designed. Perhaps it was in deference to the strongly held Indian prejudice that one must first finish with all education — and only then venture into the “real world”. We also take a rather dim view of those working and studying at the same time later in their career — either they must have been just plain lazy in their college days or not been very academically bright. Above all, education is judged worthwhile only by the salary at the end of it. Thanks to the opportunities of a globalising economy, the young person in his early twenties today can realistically start thinking of not just Indian degrees but foreign options as well. Universities from Singapore and Australia have joined the United Kingdom to offer our students competitive options less expensive than going to the United States.

We also tend to draw a parallel with other professions. Just as a doctor or a lawyer can practise only after he has acquired a formal degree in the subject (so the argument runs) a professional manager too must need a competency stamp. There is a fundamental flaw in this argument. Management is not a specialisation in itself. One can never teach the art of managing in a class room, independent of the act of running an activity, managing a group of people. You can teach a good deal of theory, simulate decision making by cursorily looking at case material and learn about how businesses ought to be run. You can also learn about the big mistakes and heroic success stories. But as any decent scholar will tell you, such evidence is hardly generalisable into codified knowledge of any depth, which continues to be a handicap to management education. Few would pretend that an MBA stands comparison with a master’s degree in basic sciences in scholarship or scientific content. There is, therefore, a serious disconnect between what passes for rigorous management research about running a business and what practical managers know from years of experience.

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Courses come with a job attached now

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The traditional MBA programme

Most MBA programmes are structured over a period of two years.

The 1st year comprises of a generic curriculum aiming to expose the student to as many functional areas as possible, similar to the first year in engineering studies.

The 2nd year gives the student the opportunity to select an area of specialisation, drawing upon their exposure gained in the first year.

The drawbacks

The prime objective of a two year MBA is to equip students with all the skills that they would possibly need to sustain in a unpredictable and dynamic corporate world. Also, unlike in Tier I institutes where the students dictate terms, in Tier II&III institutes, students tend to take any job that comes their way.

But one of the biggest drawbacks in this approach is the fact that there is a lot of wastage, because the desired outcome or end result of the generic skills imparted cannot be measured. A industry specific program, tailored to meet specific requirements on the other hand is a better alternative.

One-year management programmes

The UK is one of the most preferred destinations for Indians wanting to acquire an international MBA with as many as 12 per cent of all enrollments in UK MBA programs being Indians. This rush is primarily because:

It gives them a global exposure

An MBA in most UK universities is of a one year duration, as compared to about two years in the US and Canada and 15–18 months in Australia and New Zealand.

Institutes in India have now started to offer one year management courses too. The ISB, IIMA and IIMC are some of the leading institutions that offer a one year MBA/PGPX / PGPEX (Post Graduate Programme for Executives) – tailored for people with prior work experience.

Partnership with corporates

Corporates have started working closely with the academia, trying to come up with industry specific curricula that increases the students chances of procuring a corporate job upon completion of the course. Global best practices are being incorporated and new benchmarks are being set. These corporates go on to participate in the campus recruitment of these institutions too. In recent times, corporates in the banking, insurance, finance and retail have been tying up with educational institutes and designing courses with the intention of penetrating all market segments in metros, mini metros, towns and now villages.

Job Guarantee

Going one step further to working together on the content of an educational stream, corporates have started offering guaranteed jobs to students upon successful completion of the course. As a result, financial institutions have begun tying up with such institutes, providing the students with educational loans as there is a job guarantee at the end of the course.

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Following are frequently asked questions and answers.

  • Shall I do degree after my Diploma studies?

Every year in Maharashtra 37000 diploma students and 24000 degree students come out. But if we observe it carefully, most diploma students go for degree course.

In present scenario of increased fees of engineering colleges, this proportion is lowering. But there is no alternative for higher education as such for my diploma friends.

  • How to get into degree course?

To get into degree course there is only one option i.e. To SECURE HIGHEST MARKS IN YOUR DIPLOMA Course.

Also there is another option of BACKDOOR ENTRY.

  • Which colleges to prefer?

In my views, graduation in engineering is must. Now you can study in any college in India where Engineering degree is offered, and it is recognized by Universities and UGDC.

Now one can prefer college as per fees charged, location of the college, Campus placements offered at the college and grade of the college.

  • Why fulltime degree is must?

After completing diploma, age of student is not suitable to get into job. One can learn and concentrate well in this phase of life on studies. Also full time degree course is preferred in many companies for recruitment.

  • What are the Alternatives to fulltime degree?

    • Part time degree course

    • Part time management courses offered by distance learning.

    • Graduateship examination in industrial Engineering

    • NCST& admit to Post Diploma Software course?

    • AMIE Exams section A, B

    • ATI (Apprentice Training)

By: Sharad Jambukar, MMS (Finance) B.E. (Mech)

Add: 11/B, Shivshakti Bldg, Chinchpokli(E), Mumbai-400 012

Ph.: 2371 0266 Mob: 98191 08745


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What Next and How?

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This world is full of opportunities. When a student finishes his/her study, one likes to take up some job. But in today’s fiercely competitive market getting a job and that too of fat salary is not so easy. For that one should possess some strong skills with entry-level education or should acquire higher education and competence.


n today’s session I would like to explore some of these opportunities for all of you.

  1. Higher Education Opportunities

  2. Preparing for Higher Education

  3. Job Prospectus After Degree/Diploma

  4. Preparation for Government Career

  5. Q and A


In India education system is based on 10+2+3 for normal graduation, 10+2+4 for Engineering graduation and 10+2+4.5 for Medical Graduation.

Those who choose diploma studies after their schooling education follows 10+4 (or3) + 3 system.i.e. 4 year or 3 year diploma course.

After completing graduation, one can go for Higher education or Masters degree or post graduation. Masters degree postgraduate degree is awarded to students on completion of their studies in special subjects. Hence, one becomes master in any subject of his/her choice and becomes suitable for highly specialized jobs.

Various post Graduate Courses & their Significance.






Master of Science




Master of Technology




Master of Engineering




Masters in Computer Application




Master of Business Administration




Postgraduate in Business




Postgraduate in Mgmt and other fields


Various Competitive examinations for studies in India& Abroad.

  • GRE, GMAT, TOEFL, ILELT (For abroad studies, Both Postgraduate and Undergraduate Courses)

  • SAT (Only for Undergraduate Courses)

  • GATE– FOR P.G like M.Tech, M.E. etc.

  • NCST– For P.G like PGDCA, MCA etc. & M.TECH in IIT’s (Computer Science)

  • CAT-All over India entrance for MBA and PGDBA courses in India.

  • CET– for MMS/MBA courses in Maharashtra.

  • JMET– Entrance test for MBA ion IIT (Only for Engineers)

  • NITIE– PGDIM course in NITIE (Now CAT is used)

  • TISS – Social Science Courses, Tata Institute of Social Science



We discussed various courses in above heading. Now let’s understand,

    • How to prepare for these Exams?

    • What to Prepare?

    • When to Prepare?

    • What Skill sets are required or to be developed for these exams?

1. Mathematics (School & Junior college level mathematics)

  • Special Tricks

  • Vedic Mathematics

  • Inculcating Math Habits

  • Practice

  • Course material required

2. English (Communication, writing skill, Grammar etc.)

  • Word power

  • Grammar

  • Writing skills i.e. essay writing

  • Use of Dictionary.

  • Public Speaking/ stage confidence/ communication Ability

  • GD/PI/Conversation.

  • Reading Material

3.Analytical Skills

  • Mathematical puzzles

  • Geometric puzzles

  • Figure problems

  • Picture problem/ puzzles



        1. After Diploma? “ Very Good”

        2. After Degree? “ Excellent”

Though I see, job prospects as above for degree and diploma, it is very difficult to judge and perceive it. It again varies person to person. But general and average trend suggests that Job prospects after graduation gets you good rewards in future.

Preparation to be successful in campus placements & individual approach for jobs

Various placement avenues are available now days.

1. Very first is Campus placement that takes place in college. It involves Written Test, GD, PI, and TI etc.

2.Placement Agencies

  1. Self Search

  1. Referral


  • GD/PI skills. (Communication Skill)

  • Preparation of cover letter

  • Preparation of BIO-DATA/ C.V/ Resume

  • Miscellaneous



This is very good and secure career option for students who aspire to do something great for society. It includes administrative, Engineering and management careers in Government of India.

Various Entrance exams for the same are as following.

  1. IAS

  2. IES

  3. IPS

  4. UPSC

  5. MPSC

  6. Railway recruitment (R&R)

  7. Probationary officers (Banking)

  8. Defense career (Army, Navy, marine etc)

  9. NDA

  10. CDS

  11. SSC ETC.

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Why MBA ?

Once you clear CAT, the first thing you will be asked in the interview is the reason for your choosing the stream. This is probably one definite question you can expect. Make sure you are clear about this one or else you might just lose your chance of cracking the B-School entrance. The last thing that the IIMs look for is a confused personality who is not clear about his goals. So right from day one when you start nurturing your MBA dreams, know the reason why you want to do it in the first place.

Your reasons might be multifarious

Money, glamour or the course being the ‘in thing’. But the fact that you should keep in mind is that your reasons are convincing enough. Convincing to yourself at first because unless you are convinced about it yourself neither will you be able to make that 100 per cent effort nor will you manage to make the interviewer confident about you being an ideal candidate. “I want to be an MBA,” is probably one of the most hackneyed and trite comments of the graduating youth in recent times. “Graduates today want to be an MBA, but have little idea what a manager really does. Most students are attracted to a management education at top business schools because of the high pay packets they receive once they successfully complete their course. Sure, it is a brilliant career to pursue, but if your ultimate aim is to stuff your pockets, you might just cut a sorry figure in your future life or, for that matter, even in your Group Discussion (GD) or the interview round.

“You need to come across to the interviewers as a well aware and well motivated person and not just someone doing a degree to earn some money. After all, it is understood all of us want to earn money but make sure that is not the only reason why you want to do an MBA. Make an attempt to be earnest.”

Why Do you want an MBA?

The sad truth is that there are only a few thousand or so CEO’s in the world and the MBA is no guarantee for a CEO, COO, CFO, CMO, CTO, CPO, etc….

Do you have a goal?

Before you actually appear for GD and Interview, it helps to do some introspection. The first thing that you must ask yourself is ‘Do you have a goal?’ Contrary to popular perception that most students do MBA in lure of money, it is a well established fact that some who make it to the best B-Schools do have a purpose or a firm goal. It is surprising but true that every year about six to eight percent of the graduating managers from top B-Schools join startups while almost an equal percentage of students join NGOs or social service organisations. If you know your goal, two years at a B-School becomes a path to your objective and your learning is more focussed.

Dig into the reason

Keep in mind that just having an MBA degree will not help you. why you want to do an MBA.
Discover your core skills and choose a specialisation that is ideal for you. If you are good at creativity and have an aptitude for advertising, advertising schools are a better option for you than a B-School. If you have the gift of gab then you could specialise in marketing. Whatever be your choice make sure that you are clear with yourself right from the onset. Don’t get bogged down with the fat pay packages.

Salary packages are just a direct function of economic growth. If in a particular year, there is an upward economic swing, salary packages will shoot. In any recession year, the best B-Schools in India find it tough to place their students. Remember, an MBA is not your destination but
only a medium to reach your destination.

The following points might help you build a strong foundation to your management career:

  • Set a goal for yourself.
  • Introspect and find out your flair.
  • Shortlist the B-Schools that suit your budget and specialisations based on your flair.
  • Read as much as you can about the subject so as to get an edge over others.
  • Know how to prepare for CAT. There’s lot more to CAT than just Mathematics and Verbal skills.
  • Introduce an element of stress and uncertainty at each and every step of your preparation deliberately.
  • Learn to relax at the end of the day.

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Functions of an office

Even though offices vary in nature and type, they still perform the same functions.

Supports commerce, industry and public services by recording and providing information in the following ways:-

1. Providing information to other organization eg price list, quotations, financial information

2. Receiving and processing information from other organization

3. Receipts and payments to and from organizations, remuneration to employees

4. Providing information for internal use

5. Maintaining records for future reference

Activities of an office




Processing information

Storing information and data / efficient filing system

Presenting of information

The administrative assistants

Clerical workers’ job

Record information

Sort and file information

Supply and communicate information

Keep records/accounts by checking accuracy of all information


The prime purpose of an office is to collect and process relevant information, which is then stored and despatched to appropriate personnel.

Typical office activities include invoicing, purchasing, ordering and processing orders, preparation of accounting information and statistics, payroll etc

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