Market leaders use three types of e-business designs to narrow their focus and retain leadership, because they know that few organizations can do many things well. No company can do well in all the dimensions of business: cost, quality, price, convenience and ease of use.

In order to narrow their circle of competence, successful firms choose among the following:-

Service excellence: Delivering what customers want with hassle-free service and superior value.

Operational excellence: Delivering high-quality products quickly, error free, and for a reasonable price.

Continuous innovation excellence: Delivering products and services that push performance boundaries and delight customers

The main objective is to succeed by focusing on one e-business design and then put a lot of resources behind it.

Now we describe the philosophy and operation of these three e-business designs.