CRM as a concept is as old as marketing itself. Firms in both consumer and business-to-business marketing have always (either by accident or by intent) made attempts to encourage repeat buying from consumers. In todays context, what has been added to this kind of CRM is the collaborative and co-operative aspect from the consumers end.
This kind of collaborative effort could assume either a complex form in business-to-business marketing (with
different buying influences) or it could just involve the consumer using a credit card sharing his personal (demographic and psychographic) information with the marketer.
different buying influences) or it could just involve the consumer using a credit card sharing his personal (demographic and psychographic) information with the marketer.
Be the first to comment on "Seeking Customers And Retaining Them"