Public relations (PR)

Public relations is define as a variety of programmed designed to improve, maintain or protect a company or product image.

PR department perform the following five activities-

  1. Press Relation:- The aim of pres relations is to place newsworthy information into the news media to attract the attention to a person product or service.

  2. Corporate communication:- This activity covers internal and external communications and promotes understanding of the organization.

  3. Product publicity:- Product publicity involves various efforts to publicize products.

  4. Lobbying:- lobbying involves dealing with legislators and government officials to promote or defeat legislation and regulation.

  5. Counseling:- Counseling involves advising management about public issues and company position and image.

The appeal of public relations is based on its three different qualities-

  1. High creditability:- News stories and features seem more authentic and credible to readers then ads to.

  2. Off guard:– PR can reach many prospects who might avoid sales people and advertisements. The message gets to the buyer as news rather then as sales directed communication.

  3. Dramatization:-PR has, like advertising, a potential for dramatizing a company or product.

Marketing PR can contribute to the following tasks:-

  1. Assist in the launch of new product

  2. Assist in repositioning a mature product

  3. Build up interest in product category

  4. Influence specific target groups

  5. Defend products have encountered public problem

  6. Build the corporate image on its products.

Be the first to comment on "Public relations (PR)"

Leave a comment

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.