Why is Market Share important? The Profit Impact of Market Strategy (“PIMS”) analysis
An important piece of research in the 1960’s provided the basis for understanding the importance of market share – and emphasised the implications for marketing…
Why is Market Share important? The Profit Impact of Market Strategy (“PIMS”) analysis
Bases of Market Segmentation
It is widely thought in marketing that than segmentation is an art, not a science. The key task is to find the variable, or variables…
6 Reasons to Segment your Markets
There are several important reasons why businesses should attempt to segment their markets carefully. These are summarised below 1. Better matching of customer needs: Customer…
Workforce Planning
For most businesses, large or small, the task of identifying what work needs doing and who should do it is a continuous challenge! It is…
Integrated delivery systems
Determining the right IDS model requires assessing the motivation of the physicians and hospital considering partnering in an IDS. Failures will occur if motivations /…
Direct Employment in Hospital Management
At first glance Direct Employment can appear to result in a $50,000 – $100,000 loss per provider. It is important to consider the downstream effect…
Foundation Model in Hospital Management
The Foundation Model can be an appealing approach for physicians who perceive direct employment would result in loss of independence and autonomy. There are added…
MSO Model
MSOs may be independent organizations or may be owned by the hospital. MSO wholly owned by a hospital will still be faced with Stark regulations…
History of Corporate Social Responsibility
The view that a business can have obligations that extend beyond economic role is not new in many respects. Throughout recorded history the roles of…
10 reasons why CSR is important for your business
Corporations are motivated to involve stakeholders in their decision-making and to address societal challenges because today’s stakeholders are increasingly aware of the importance and impact…