Public Relation Tools: Press Conferences
Holding a press conference is usually only necessary to make a major announcement. A representative or two from your company speaks, making the announcement and…
Public Relation Tools: Press Conferences
Public Relation Tools: Presentations
A presentation is akin to a press conference. Depending on your line of business, you may be asked to speak in front of a group…
8Ps of Integrated Service Management
Product. Managers must select the features of both the core product and the bundle of supplementary service elements surrounding it, with reference to the benefits…
Defining the Problem and Research Objectives
The marketing research process has four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting…
Developing the Research Plan
The second step of the marketing research process calls for determining the information needed, developing a plan for gathering it efficiently, and presenting the plan…
Commercial Data Sources
Companies can buy secondary data reports from outside suppliers. For example, Nielsen Marketing Research sells data on brand shares, retail prices, and percentages of stores…
Planning Primary Data Collection
Good decisions require good data. Just as researchers must carefully evaluate the quality of secondary information, they also must take great care when collecting primary…
Methods of Direct Selling
Person-to-person selling: Company and manufacturers’ representatives (independent contractors) sell services and products directly to people at home, office or workplace, on a one-to-one basis. Party-Plan…
Direct Selling: Questions you need to ask
What are other challenges it would face and what are the possible solutions? In India, direct selling is growing at a fast pace. Total sales…
Direct Selling
Direct selling is an ancient art. It basically goes on to understand the customer and create such a relationship with him that it transforms into…