Organization is a Manufacturing Unit

Manufacturing firms carries out bulk of advertising. It is therefore, necessary to understand the various principles on which the advertising department can be organized in manufacturing units. The basic principles are:

(a) By Sub-functions of Advertising

Advertising as a function can be segmented into its various components, such as, Copywriting, Art Production and Media. A specialist who in turn reports to the advertising manager can handle each component.

(b) By Media

(c) By Product

(d) By Geography

(e) By End User