Need for Global Expansion

Expanding Your Business Globally Guidebook (Evaluating Prospective Markets, Promoting Products Abroad, Conducting and Financing Sales, Expanding Operations, Etc.)Expanding globally allows companies to increase their profitability which is not possible to purely domestic enterprises. Companies that operate internationally can

i) earn a greater return from their unique competencies;
ii) realise location advantages by dispersing different value creation activities to those locations where they can be performed most efficiently; and
iii) come down the experience curve faster than the competitors, thereby offering more competitive products to the consumers.

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