Nature of the Decision-making Process – Sheth Model

Shethir?t=vishaalslair 20&l=btl&camp=213689&creative=392969&o=1&a=006046092X has differentiated between autonomous decisions and those taken jointly by the DMU. When a decision is taken autonomously, it is usually (relatively) straightforward. However, when a group is involved in decision-making, conflict is likely to arise because of the different goals and orientations with the people within the

The model also devotes a section on how to solve the conflict:

  • Problem solving
  • Persuasion
  • Bargaining
  • Politicking

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