Competitive-oriented Pricing is common where firm for jobs. The firm bases its price on expectations of how competitors will price rather than on a rigid…

While selecting the final price, the company has to select some additional factors such as:- Psychological Pricing: Sellers should consider the psychology of prices in…

Price Discounts and Allowances: Most companies will modify their basic price to reward customers for such acts as early payment, volume purchases and off-search buying….

Special-event pricing:- seller will establish prices in certain seasons to draw In certain seasons to draw in more customers. Cash rebates:- customers are offered cash…

Marketing channel can be viewed as a set of interdependent organization involved in the process of making a product or service available for use or…

Many producers lack the financial resources to carry out direct marketing. Ex. Maruti udyog sells its cars through more than 600 dealer outlets; even maruti…

Designing a channel systems calls for analyzing customers needs, establishing channel obejectives, identifying the major channel alternatives and evaluating them. Analyzing service output levels desired…

The channel objectives should be stated in terms of targeted services output level. Under competitive conditions, channel institutions should arrange their functional tasks so as…

Information:- the collection and dissemination of persuasiv communications about potential and current .customers, competitors and other actors and forces in the marketing environment. Promotion:- the…

After a company has defined its target market and desired positioning it should identify its channel by three elements:- The type of business intermediaries The…