Competitive-oriented Pricing is common where firm for jobs. The firm bases its price on expectations of how competitors will price rather than on a rigid…

While selecting the final price, the company has to select some additional factors such as:- Psychological Pricing: Sellers should consider the psychology of prices in…

Price Discounts and Allowances: Most companies will modify their basic price to reward customers for such acts as early payment, volume purchases and off-search buying….

Special-event pricing:- seller will establish prices in certain seasons to draw In certain seasons to draw in more customers. Cash rebates:- customers are offered cash…

Marketing channel can be viewed as a set of interdependent organization involved in the process of making a product or service available for use or…

Many producers lack the financial resources to carry out direct marketing. Ex. Maruti udyog sells its cars through more than 600 dealer outlets; even maruti…

The channel objectives should be stated in terms of targeted services output level. Under competitive conditions, channel institutions should arrange their functional tasks so as…

Information:- the collection and dissemination of persuasiv communications about potential and current .customers, competitors and other actors and forces in the marketing environment. Promotion:- the…

Designing a channel systems calls for analyzing customers needs, establishing channel obejectives, identifying the major channel alternatives and evaluating them. Analyzing service output levels desired…

After a company has defined its target market and desired positioning it should identify its channel by three elements:- The type of business intermediaries The…