Marketing: Perceived value Pricing

An increasing number of companies are basing their price on the product’s perceived value. They see the buyer’s perception of value, not the sellers cost, as the key to pricing. They use the non-price variables in the marketing mix to build up perceived value in the buyers mind, price is set to capture the perceived value.

Be the first to comment on "Marketing: Perceived value Pricing"

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.