Inverted Pyramid of Communications Effects


“The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.”

– David Ogilvy, Ogilvy on Advertisingir?t=vishaalslair 20&l=as2&o=1&a=039472903X
(1985), New York: Vintage Books, p. 169.

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