Innovation and Creativity: Key Words

Managing Creativity and Innovation (Harvard Business Essentials)Listing : In this technique, each time we take a step we do it by changing an attribute or a quality of something, or else by applying that same quality or attribute to some other things.

Checkerboard Method : The checkerboard method, also called morphological analysis, is an extension of attribute modifying. Specific ideas for one attribute or problem dimension are listed along one axis of a matrix. Ideas for a second attribute are listed along the other axis.


Gordon Technique :
Gordon technique is a popular technique developed to enhance creativity. It uses an initial focus on function. For instance, instead of the group being instructed to design an improved knife, the function could be given as severing.

Idea Champions : An idea champion is a member of the organization who is assigned responsibility for the successful implementation of a change.

Idea Checklists :
Several idea checklists have been developed to enhance creativity. These involve asking a series of questions about how we might use something that we already have.

Innovation : The intentional introduction and application within a role, group or organization of ideas, processes, products or procedures, new to the relevant unit of adoption, designed to significantly benefit the individual, the group, organization or wider society. Innovation and Creativity are often used interchangeably in the literature.